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Initial privacy notice to consumers required – Wis. Admin. Code Ins §25-10

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An insurer must provide a clear and conspicuous notice outlining its privacy policies regarding nonpublic personal financial information to customers (where there is a continuing relationship) and consumers. 

An insurer is not required to provide an initial notice to a consumer if any of the following conditions apply:

  • The insurer does not disclose any  nonpublic personal financial information to a third party and the insurer does not have a customer relationship with the individual;
  • An affiliated insurer has provided notice, which clearly defines all insurers that the notice applies to.

An insurer may be required to provide a revised notice if a new product or service is used by an existing customer, unless the most recent notice provided is accurate for the new product. 



Current as of June 2015